Client: Personal Project (Iva Innovations Inc.) / USA, New York
Year of design and release: 2023
Award: The James Dyson Award Winner / “Design that can change lives.” — James Dyson
Iva is the World’s most compact and lightest baby stroller based on the unique patent pending mechanism, developed and tested by Mick Beliaev and David Popkov.
The Problem
Parents often underestimate how long a simple walk, shopping trip, or airport visit will take. Kids (2-7 y.o.) get tired, feel unwell, or hurt themselves, suddenly demanding to be carried.
But carrying a child for long causes back and joint pain for 75% of parents.
On the other hand, bringing a stroller is inconvenient—you use it only 20% of the time but have to lug it around 100% of the time. And so-called “compact” strollers aren’t truly compact.
Iva is different. It’s always with you, yet you barely notice it until you need it.
Literally. Behind Your Back.
An ultra-slim (1.4″) and lightweight (4.4 lbs) stroller seamlessly integrates with a spacious backpack—without compromising storage.
Folds and unfolds in just 6 seconds. Effortless. Always there when you need it.
Commercial Potential.
Collaborations.
The backpack is detachable, so a customer can update his Iva to a new
colour or a new design buying only a backpack part on Iva site or on partners store.
It targets three markets, with a combined market size of $16 billion.
What’s Inside?
A super-light yet durable Aviation Aluminum 7075 frame encloses four pipe-shaped legs with soft rubber wheels—ensuring a smooth, safe, and comfortable ride.
Let’s Compare.
CNN article about the most compact strollers, before Iva launched.
The Most Compact. Ever.*
*In folded position.
And regular comfortable and safe when the stroller is unfolded.
Designed According to the US Safety Standard
F833 Related to Carriages and Strollers.
And we built it.
30+ Iterations of the Folding Mechanism
and Three MVPs. The Last One
Confirmed 100% Feasibility.
The Video of How the MVP Works.
Exterior Design of Iva.
Iva is more than a backpack-stroller.
It is about health, good mood, new memories
and friendly vibe in your family, especially
when lack of time being together.
And a very profitable business based on a unique
sliding system that is suitable for baby strollers, logistics and delivery equipment relevant to the growing B2B, B2C and
corporate gifts markets.
The Status of Iva Project
Feel free to email MICK if you’re interested in funding, purchasing, or exploring other forms of collaboration.
